DIGITAL MARKETING

 

digital marketing

Businessman holding a tablet pc with mobile applications icons on virtual screen . Internet and business

 

CRO (Conversion Rate Optimisation)

Digital Marketing – Once a site is built – how can we measure how well it’s performing and where can we tweak its performance to improve site visitor sign up and engagement? CRO is a technique that allows us to identify specific user behaviour and tasks and then make tweaks to specific steps in a process. We then split users in to various groups – where group A may be given an existing set of content or functionality whilst another will be presented with a new and improved variant. We can then track and measure whether the changes improve or hinder a user’s interaction in the site – do more passive users sign up or engage with the service? If it improves it can be pushed live to all users of the site.

Benefits

  • Creates a granular, step by step process into understanding and tweaking a website over time
  • Measurable and insightful
  • Avoids assumptions and provides evidence based feedback on site improvements and user engagement

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